Assessment Task2 an individual report on international marketing Research Paper

Assessment Task2 an individual report on international marketing environment assessment - Research Paper Example Facilitating international business and marketing has been the underlying strategy of Australia that is directed towards strengthening the country’s economy and the country has been able to achieve that this far. The study of these factors has also enabled the researcher to determine the major challenges for international marketers as well as major prospects for international marketers in the country. The study concludes that although the Australian marketing environment is associated with certain drawbacks, the benefits and opportunities that it provides to the global marketers outweighs all drawbacks and constraints and makes marketing in Australia a prospective decision. Table of Contents 1. Introduction 4 2.International marketing environment in Australia 5 2.1.Political forces 5 2.2.Economic forces 6 2.3.Financial forces 7 2.4.Social forces 8 2.5.Cultural forces 8 2.6.Technological forces 9 2.7. Legal forces 9 3. Current challenges for international marketers 10 4. Opport unities for international marketers 10 5. Conclusion 11 Reference List 12 1. ... International marketing is the process of marketing on a global scale by integrating or taking commercial advantage of operational differences that can be identified globally as well as the similarities and opportunities present all over the world in order to fulfil objectives as far as expanding internationally is concerned (Baack, Harris and Baack, 2013). The authors have explained that international marketing involves the activity of franchising, exporting and merging or a complete direct entry of a marketing organization into a foreign country. Following this, a company needs to develop a marketing mix specific to the country of expansion as a part of its international marketing strategy (Buckley, 2002). It can be as straightforward as implementing an existing marketing strategy, product mix and tools for export and alongside that, the company can formulate highly complex relationship strategy that includes localization, pricing, regional product offerings, production and distrib ution. Globalization and international marketing caters to meet the needs and requirements of the targeted foreign country whereby a company can export its value, thereby achieving optimization and efficiency in economies of scale and scope as well as facilitating inter-firm and firm learning (Felzensztein et al., 2013). The abovementioned theories explain the importance of international marketing as far as a company’s growth and success strategy is concerned. For a company planning to expand internationally, a detailed judgement of the market prospects along with a thorough evaluation of the PESTEL environment of the target country is pivotal. This is primarily

Construction Project Essay Example | Topics and Well Written Essays - 2250 words

Construction Project - Essay Example The sector of construction has been playing some significance role in developed as well as undeveloped countries. The workforce in the developing countries such as Jordan is not perceived as a significant input to the industry despite the fact that labour from the construction project contribute the most significant and biggest percentage of the entire costs of project. Thus control of labour costs becomes very crucial for the sake of profitability in this industry. Due to this the managers and contractors considers this labour as high-risk thus any wastage reduction indicates big potential for increase in production efficiency. The Jordanian construction labour force has features of manual, traditional and hard labour. The workers, who have wide range of abilities and social-cultural backgrounds productivity, have their productivity affected by several factors. Research by Kazaz (2008) indicates that there is generally poor productivity of the construction craftsmen which becomes one of the most daunting problems of human resource. There is also poor efficiency of the construction labour. The major reasons for this include the fact that the sector has hardly been employing normal relations and policies related to labour. There has also been ignorance by the managers to perceive the various factors which have impact man power productivity. Productivity risk factor has also been found to create very strong effect on the duration of the construction projects. The poor labour Productivity has led to time overruns in these projects (Kazaz, 2008). Innovative development or improvement of existing practice The workers are the key in every project especially in a construction project. Even amidst the technological advances and innovations happened in the construction sector, the role of the workers cannot be underestimated. They are instrumental in determining the success or the failure of a project; defining the project goal, organization of the project, directing, coordinating and monitoring project activities. They achieve these goals using their interpersonal and organizational skills such as communication, delegation, decision-making and negotiation (Thwala &Monese, n. d, p. 5). Motivation of the workforce is an essential requirement for the growth of an organization irrespective of in which country or region it operates. The needs of the people are changing day by day and traditional motivational techniques may not work in today's work environment. Man, Material, Machine and Money are the four essential resource requirements for an organization. Among these 4M's manpower seems to be the most important one since the manpower controls all the other resources. Man cannot function like a machine since man has physical and mental requirements like food, shelter, happiness etc. In fact man is working only for catering these requirements. Whenever the organization fails to meet the physical and mental requirements of its workforce, the result would be less productivity. The sector of construction has been playing some significance role in undeveloped countries. The workforce in the developing countries such as Jordan is not perceived as a significant input to the industry despite the fact that labour from the construction